Delicious, affordable and cool. Where did they come from, and are they here to stay?
BY ALYSSA SHELASKY - OCTOBER 30, 2018
Remember when you’d look at a food cart or truck with suspicion?
Not anymore! The sight of a food truck now delivers messages to the brain that signal not only deliciousness and affordability, but a sense of exciting foodie exclusivity.
Diners might be tempted to call the food truck craze a trend, and a few years ago that might have been an accurate prediction. But these days, food trucks are, in fact, living in a post-trendy world. Food trucks are an eating lifestyle and a hospitality movement that remain strong, fierce and flourishing. They are just as much of a restaurant “concept” as white-tablecloth dining or sitting at a chef’s table.